Brevo (formerly Sendinblue) vs Klaviyo · 2026
What's the difference between Brevo (formerly Sendinblue) and Klaviyo?
Short answer
Brevo (formerly Sendinblue) and Klaviyo are both email marketing tools. Email, SMS, and chat marketing platform with transactional email and automation. E-commerce focused email & SMS marketing with deep Shopify/WooCommerce integrations. Pick based on team size, integration needs, and budget.
Vendors update features and pricing often. For the most accurate, up-to-date details, always check Brevo (formerly Sendinblue)'s site and Klaviyo's site directly.
Tools that help businesses create, send, and analyze email campaigns to engage customers and drive conversions.
Brevo (formerly Sendinblue): Brevo is a marketing automation tool that helps businesses create and manage their marketing campaigns. It's like having a virtual marketing assistant that can do many things for you. Sendinblue allows businesses to easily create and send email newsletters, promotional campaigns, and transactional messages like order confirmations and shipping updates. For any business, Brevo can help with customer engagement and retention. By using Brevo, a business can create grow their audiences with Facebook Ads, capture conversions from easy to build landing pages, or develop targeted email campaigns that promote new products, sales, and discounts, . These campaigns can be personalized based on customer behavior, preferences, and purchase history, which helps increase customer loyalty and revenue. Brevo also provides marketing automation features, which means businesses can create and schedule automated campaigns that are triggered by customer behavior. For example, a business can create an automated email campaign that sends a discount code to customers who abandon their shopping cart or a thank-you email to customers who make a purchase. Overall, Brevo simplifies the marketing process and allows businesses to focus on what they do best – providing great products and services to their customers.
Klaviyo: Klaviyo is a software platform that helps businesses automate their marketing efforts, particularly through email marketing. It allows you to send personalized and targeted emails to your leads, customers, and subscribers, based on their behavior and preferences. The platform provides a suite of powerful tools that enable businesses to collect and analyze customer data, automate email campaigns, and track the performance of their marketing efforts.
Brevo (formerly Sendinblue) vs Klaviyo: at-a-glance
Side-by-side capability comparison.
| Capability | Brevo (formerly Sendinblue) | Klaviyo |
|---|---|---|
| Ecommerce automation & flows | Yes | Best in class |
| Creator / newsletter focus | Yes | No |
| Marketing automation depth | Yes | Yes |
| SMS bundled with email | Yes | Best in class |
| Free tier | Best in class | Yes |
- Ecommerce automation & flowsYes
- Creator / newsletter focusYes
- Marketing automation depthYes
- SMS bundled with emailYes
- Free tierBest in class
- Ecommerce automation & flowsBest in class
- Creator / newsletter focusNo
- Marketing automation depthYes
- SMS bundled with emailBest in class
- Free tierYes
Features and pricing tiers change frequently. Always confirm the latest details on each vendor's official website before making a buying decision.
Why is Brevo (formerly Sendinblue) right for my business?
Brevo is a marketing automation tool that helps businesses create and manage their marketing campaigns. It's like having a virtual marketing assistant that can do many things for you. Sendinblue allows businesses to easily create and send email newsletters, promotional campaigns, and transactional messages like order confirmations and shipping updates. For any business, Brevo can help with customer engagement and retention. By using Brevo, a business can create grow their audiences with Facebook Ads, capture conversions from easy to build landing pages, or develop targeted email campaigns that promote new products, sales, and discounts, . These campaigns can be personalized based on customer behavior, preferences, and purchase history, which helps increase customer loyalty and revenue. Brevo also provides marketing automation features, which means businesses can create and schedule automated campaigns that are triggered by customer behavior. For example, a business can create an automated email campaign that sends a discount code to customers who abandon their shopping cart or a thank-you email to customers who make a purchase. Overall, Brevo simplifies the marketing process and allows businesses to focus on what they do best – providing great products and services to their customers. Built for Brevo is built for SMBs that need email, SMS, and chat marketing in one affordable platform with strong transactional email capabilities. It's ideal for businesses that send both marketing and transactional emails. Brevo excels when you need multi-channel messaging at a fraction of the cost of premium platforms..
- Time & Cost Savings
- Enhance Customer Engagement
- Multi-Channel Lifecycle Management
- Increased Sales & Revenue
Why is Klaviyo right for my business?
Klaviyo is a software platform that helps businesses automate their marketing efforts, particularly through email marketing. It allows you to send personalized and targeted emails to your leads, customers, and subscribers, based on their behavior and preferences. The platform provides a suite of powerful tools that enable businesses to collect and analyze customer data, automate email campaigns, and track the performance of their marketing efforts. Built for Klaviyo is designed for e-commerce brands on Shopify, WooCommerce, and BigCommerce that need data-driven email and SMS marketing with deep purchase behavior segmentation. It's ideal for online stores wanting to maximize customer lifetime value. Klaviyo excels when your email strategy is driven by purchase data and browsing behavior..
- Increase Revenue
- Build Customer Loyalty
- Saves Time
- Campaign Optimization Insights
Which is better, Brevo (formerly Sendinblue) or Klaviyo?
Both Brevo (formerly Sendinblue) and Klaviyo are email marketing tools, so the decision comes down to fit rather than capability. Choose Brevo (formerly Sendinblue) if you are brevo is built for SMBs that need email, SMS, and chat marketing in one affordable platform with strong transactional email capabilities. It's ideal for businesses that send both marketing and transactional emails. Brevo excels when you need multi-channel messaging at a fraction of the cost of premium platforms.. Choose Klaviyo if you are klaviyo is designed for e-commerce brands on Shopify, WooCommerce, and BigCommerce that need data-driven email and SMS marketing with deep purchase behavior segmentation. It's ideal for online stores wanting to maximize customer lifetime value. Klaviyo excels when your email strategy is driven by purchase data and browsing behavior.. Confirm current pricing and integration coverage on each vendor's site before committing.
Frequently asked questions
Is Brevo (formerly Sendinblue) better than Klaviyo?
Neither is universally better—it depends on your use case. Brevo (formerly Sendinblue) is typically chosen for time & cost savings, while Klaviyo is often picked for increase revenue. Evaluate both against your team size, existing stack, and budget before deciding.
What's the main difference between Brevo (formerly Sendinblue) and Klaviyo?
Both are email marketing platforms, but they take different approaches. Email, SMS, and chat marketing platform with transactional email and automation. E-commerce focused email & SMS marketing with deep Shopify/WooCommerce integrations. Check each vendor's site for the latest feature breakdown.
Can I switch from Brevo (formerly Sendinblue) to Klaviyo?
Most teams can migrate between email marketing tools, but the effort depends on data volume, custom configurations, and integrations. Plan for an export/import cycle, a parallel-run period, and updates to any downstream systems. Both vendors publish migration documentation—check Brevo (formerly Sendinblue)'s and Klaviyo's sites for current export options.
Which is more affordable, Brevo (formerly Sendinblue) or Klaviyo?
Pricing for both tools changes frequently and depends on seats, usage tiers, and contract length. Refer to Brevo (formerly Sendinblue)'s and Klaviyo's pricing pages for the most accurate, up-to-date figures before committing.
Still deciding between Brevo (formerly Sendinblue) and Klaviyo?
Our consultants can evaluate both tools against your specific stack, budget, and go-to-market motion.