Brevo (formerly Sendinblue) vs Mailchimp · 2026
What's the difference between Brevo (formerly Sendinblue) and Mailchimp?
Short answer
Brevo (formerly Sendinblue) and Mailchimp are both email marketing tools. Email, SMS, and chat marketing platform with transactional email and automation. All-in-one marketing platform with email campaigns, automation, and audience analytics. Pick based on team size, integration needs, and budget.
Vendors update features and pricing often. For the most accurate, up-to-date details, always check Brevo (formerly Sendinblue)'s site and Mailchimp's site directly.
Tools that help businesses create, send, and analyze email campaigns to engage customers and drive conversions.
Brevo (formerly Sendinblue): Brevo is a marketing automation tool that helps businesses create and manage their marketing campaigns. It's like having a virtual marketing assistant that can do many things for you. Sendinblue allows businesses to easily create and send email newsletters, promotional campaigns, and transactional messages like order confirmations and shipping updates. For any business, Brevo can help with customer engagement and retention. By using Brevo, a business can create grow their audiences with Facebook Ads, capture conversions from easy to build landing pages, or develop targeted email campaigns that promote new products, sales, and discounts, . These campaigns can be personalized based on customer behavior, preferences, and purchase history, which helps increase customer loyalty and revenue. Brevo also provides marketing automation features, which means businesses can create and schedule automated campaigns that are triggered by customer behavior. For example, a business can create an automated email campaign that sends a discount code to customers who abandon their shopping cart or a thank-you email to customers who make a purchase. Overall, Brevo simplifies the marketing process and allows businesses to focus on what they do best – providing great products and services to their customers.
Mailchimp: Mailchimp is an email marketing tool that can help you send emails to a bunch of people at the same time. It's kind of like a digital mailing list that you can use to keep in touch with your customers, subscribers, or anyone else you want to reach out to. Let's say you're running a business, and you want to let people know about a sale you're having. Instead of sending individual emails to each person on your list, which would take forever, you can use Mailchimp to create an email that you can send to everyone all at once. But Mailchimp is more than just a way to send bulk emails. It also lets you design and customize your emails, so they look really professional and engaging. You can choose from a variety of templates and layouts, and you can add images, logos, and other graphics to make your emails look really cool. Mailchimp also has tools to help you track how your emails are doing. You can see how many people opened your email, how many clicked on links inside it, and how many people unsubscribed from your list. This information can help you figure out what's working and what's not, so you can make adjustments to your email marketing strategy. Overall, Mailchimp is a powerful tool that can help you stay connected with your customers and grow your business. By using it to send professional-looking emails and track your results, you can build stronger relationships with your audience and achieve your marketing goals.
Brevo (formerly Sendinblue) vs Mailchimp: at-a-glance
Side-by-side capability comparison.
| Capability | Brevo (formerly Sendinblue) | Mailchimp |
|---|---|---|
| Ecommerce automation & flows | Yes | Yes |
| Creator / newsletter focus | Yes | Yes |
| Marketing automation depth | Yes | Yes |
| SMS bundled with email | Yes | Yes |
| Free tier | Best in class | Best in class |
- Ecommerce automation & flowsYes
- Creator / newsletter focusYes
- Marketing automation depthYes
- SMS bundled with emailYes
- Free tierBest in class
- Ecommerce automation & flowsYes
- Creator / newsletter focusYes
- Marketing automation depthYes
- SMS bundled with emailYes
- Free tierBest in class
Features and pricing tiers change frequently. Always confirm the latest details on each vendor's official website before making a buying decision.
Why is Brevo (formerly Sendinblue) right for my business?
Brevo is a marketing automation tool that helps businesses create and manage their marketing campaigns. It's like having a virtual marketing assistant that can do many things for you. Sendinblue allows businesses to easily create and send email newsletters, promotional campaigns, and transactional messages like order confirmations and shipping updates. For any business, Brevo can help with customer engagement and retention. By using Brevo, a business can create grow their audiences with Facebook Ads, capture conversions from easy to build landing pages, or develop targeted email campaigns that promote new products, sales, and discounts, . These campaigns can be personalized based on customer behavior, preferences, and purchase history, which helps increase customer loyalty and revenue. Brevo also provides marketing automation features, which means businesses can create and schedule automated campaigns that are triggered by customer behavior. For example, a business can create an automated email campaign that sends a discount code to customers who abandon their shopping cart or a thank-you email to customers who make a purchase. Overall, Brevo simplifies the marketing process and allows businesses to focus on what they do best – providing great products and services to their customers. Built for Brevo is built for SMBs that need email, SMS, and chat marketing in one affordable platform with strong transactional email capabilities. It's ideal for businesses that send both marketing and transactional emails. Brevo excels when you need multi-channel messaging at a fraction of the cost of premium platforms..
- Time & Cost Savings
- Enhance Customer Engagement
- Multi-Channel Lifecycle Management
- Increased Sales & Revenue
Why is Mailchimp right for my business?
Mailchimp is an email marketing tool that can help you send emails to a bunch of people at the same time. It's kind of like a digital mailing list that you can use to keep in touch with your customers, subscribers, or anyone else you want to reach out to. Let's say you're running a business, and you want to let people know about a sale you're having. Instead of sending individual emails to each person on your list, which would take forever, you can use Mailchimp to create an email that you can send to everyone all at once. But Mailchimp is more than just a way to send bulk emails. It also lets you design and customize your emails, so they look really professional and engaging. You can choose from a variety of templates and layouts, and you can add images, logos, and other graphics to make your emails look really cool. Mailchimp also has tools to help you track how your emails are doing. You can see how many people opened your email, how many clicked on links inside it, and how many people unsubscribed from your list. This information can help you figure out what's working and what's not, so you can make adjustments to your email marketing strategy. Overall, Mailchimp is a powerful tool that can help you stay connected with your customers and grow your business. By using it to send professional-looking emails and track your results, you can build stronger relationships with your audience and achieve your marketing goals. Built for Mailchimp is the go-to for small businesses and marketing teams that want an all-in-one email marketing platform with automation, landing pages, and audience analytics. It's ideal for teams under 50 who need a user-friendly entry point. Mailchimp excels when you want marketing automation without the complexity of enterprise tools..
- Time-Saving
- Audience Segmentation and Targeted Messaging
- Automation
- Streamline Workflows
Which is better, Brevo (formerly Sendinblue) or Mailchimp?
Both Brevo (formerly Sendinblue) and Mailchimp are email marketing tools, so the decision comes down to fit rather than capability. Choose Brevo (formerly Sendinblue) if you are brevo is built for SMBs that need email, SMS, and chat marketing in one affordable platform with strong transactional email capabilities. It's ideal for businesses that send both marketing and transactional emails. Brevo excels when you need multi-channel messaging at a fraction of the cost of premium platforms.. Choose Mailchimp if you are mailchimp is the go-to for small businesses and marketing teams that want an all-in-one email marketing platform with automation, landing pages, and audience analytics. It's ideal for teams under 50 who need a user-friendly entry point. Mailchimp excels when you want marketing automation without the complexity of enterprise tools.. Confirm current pricing and integration coverage on each vendor's site before committing.
Frequently asked questions
Is Brevo (formerly Sendinblue) better than Mailchimp?
Neither is universally better—it depends on your use case. Brevo (formerly Sendinblue) is typically chosen for time & cost savings, while Mailchimp is often picked for time-saving. Evaluate both against your team size, existing stack, and budget before deciding.
What's the main difference between Brevo (formerly Sendinblue) and Mailchimp?
Both are email marketing platforms, but they take different approaches. Email, SMS, and chat marketing platform with transactional email and automation. All-in-one marketing platform with email campaigns, automation, and audience analytics. Check each vendor's site for the latest feature breakdown.
Can I switch from Brevo (formerly Sendinblue) to Mailchimp?
Most teams can migrate between email marketing tools, but the effort depends on data volume, custom configurations, and integrations. Plan for an export/import cycle, a parallel-run period, and updates to any downstream systems. Both vendors publish migration documentation—check Brevo (formerly Sendinblue)'s and Mailchimp's sites for current export options.
Which is more affordable, Brevo (formerly Sendinblue) or Mailchimp?
Pricing for both tools changes frequently and depends on seats, usage tiers, and contract length. Refer to Brevo (formerly Sendinblue)'s and Mailchimp's pricing pages for the most accurate, up-to-date figures before committing.
Still deciding between Brevo (formerly Sendinblue) and Mailchimp?
Our consultants can evaluate both tools against your specific stack, budget, and go-to-market motion.