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Person-Based Marketing (PBM)
PBM platform that builds buying-committee audiences and activates them across paid, outbound, and CRM workflows.
Top Propensity Benefits
Designed for Your Business
Propensity is built to address the unique challenges of person-based marketing (pbm), helping businesses of all sizes streamline their operations and save time.
Easy to Get Started
Get up and running quickly with an intuitive interface and guided onboarding — no technical expertise required.
Scales With You
Whether you're a solo operator or managing a growing team, Propensity offers plans and features that grow with your needs.
Integrates With Your Stack
Connect Propensity with the tools you already use to create a seamless workflow across your entire tech stack.
Top Propensity Features
Intuitive Dashboard
See everything at a glance with Propensity's centralized dashboard for person-based marketing (pbm) management.
Automation & Workflows
Automate repetitive person-based marketing (pbm) tasks and free your team to focus on higher-value work.
Reporting & Analytics
Make data-driven decisions with built-in reporting that surfaces the metrics that matter most.
Team Collaboration
Work together seamlessly with role-based access, shared views, and real-time updates.
Who is Propensity for?
Propensity is designed for B2B growth and demand gen teams that want to identify in-market buying committees and activate them across multiple channels. It's ideal for SMB and mid-market teams that don't have a full-time ABM ops function. Propensity excels when you want PBM-grade targeting without standing up a complex enterprise ABM stack.
Need help deciding if Propensity is right for your business?
Our consultants can evaluate Propensity against your specific requirements and recommend the best fit for your team.
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