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Heap—Web Analytics Review & Benefits

Web Analytics Software

Stack Finder Pick

Heap is the only business intelligence digital insights platform that combines a complete set of behavioral data with powerful data science, then adds a robust layer of qualitative analytics so you can understand everything every user does, everywhere. It gives you a complete understanding of your customers' digital journeys with detailed product analytics, so you can improve conversion, and reduce churn - leading to a sustainable customer experience with your brand. Take a deeper dive into your website, and obtain better insights into your web analytics, faster.

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Top Heap Benefits

Automatically Capture All Website Behavior

With a single snippet, Heap auto-captures all user behavior on your site or product. Every click, swipe, form-fill, and more - no engineering needed!

Automatically Illuminate Critical Moments in Data

In your dashboard, key data will be highlighted to bring to your attention, areas of friction and opportunity in your user experience. Even on user actions, you have yet to follow!

Easily Pinpoint Weaknesses in Your Customer's Experience

Get visual insights into what exactly is dragging down your customers' experience - so you can quickly fix what needs fixing!

No More Second Guessing

Eliminate gaps in your data. No more searching through countless sessions to find the insights that matter most!

Top Heap Features

Data Insights and Analysis

Go beyond superficial, high-level metrics and get on-site behavior analytics to better understand your customers.

Keep Your Data Clean with Proper Data Management

Keep data clean. It's important to have a data storage system you can count on and trust that the data stored is accurate and reliable to improve strategy and operations.

Built the reports you want with a Low-code User Interface

Knowing the analytics behind your business shouldn't be difficult, and Heap couldn't be easier to use. With an open platform strategy, you can easily connect to other 3rd-party integrations that fit within your tech stack.

Who is Heap for?

Heap is built for product and analytics teams that want auto-captured behavioral data without manually instrumenting events. It's ideal for teams that want to retroactively analyze user behavior. Heap excels when you don't know what questions you'll need to answer and want every interaction captured automatically.