SaaS-enabled corporate housing furniture rental — ~$20M ARR during engagement
How Stack Finder helped Fashion Furniture Rental
Overview
Fashion Furniture Rental is a SaaS corporate housing furniture rental provider for Southern and Northern California helping turn-key seekers since 1985. The business was running at ~$20M ARR during the Stack Finder engagement.
The Challenge
Modernizing digital growth, conversion analytics, and customer experience across a multi-channel rental business while introducing new metrics for closed-lost analysis and inventory clarity.
What Stack Finder Did
Stack Finder partnered with Fashion Furniture Rental across digital growth, analytics, customer experience, and inventory strategy — modernizing a $20M-ARR rental business without disrupting the operations that had served customers since 1985.
- Co-managed digital performance across SEO, social (Facebook, Instagram, Pinterest, Yelp), content, and lookalike audience building.
- Built a systematic content marketing plan that lifted Facebook funnel content and brand awareness 10×.
- Ran competitor analysis and presented strategic recommendations to the executive team.
- Introduced closed-lost reason tracking as a new data metric to identify business loss causes and lift referral ROI.
- Developed a colored inventory tag management system and bundle pricing model.
- Built a new Clearance Center website — ideation, content, and layout — to optimize foot traffic and revenue.
- Led NPS and customer success programs, including high-touch handling of high-profile clients.
Outcome & Results
- 10× lift in Facebook growth funnel content and brand awareness.
- +10% website conversion rates after addressing service-area gaps and updating delivery/surcharge fees.
- +175% Net Promoter Score (from 20 to 55) through customer success leadership.
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