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    Fashion Furniture Rental logo
    Retail / eCommerce

    SaaS-enabled corporate housing furniture rental — ~$20M ARR during engagement

    How Stack Finder helped Fashion Furniture Rental

    Overview

    Fashion Furniture Rental is a SaaS corporate housing furniture rental provider for Southern and Northern California helping turn-key seekers since 1985. The business was running at ~$20M ARR during the Stack Finder engagement.

    The Challenge

    Modernizing digital growth, conversion analytics, and customer experience across a multi-channel rental business while introducing new metrics for closed-lost analysis and inventory clarity.

    What Stack Finder Did

    Stack Finder partnered with Fashion Furniture Rental across digital growth, analytics, customer experience, and inventory strategy — modernizing a $20M-ARR rental business without disrupting the operations that had served customers since 1985.

    • Co-managed digital performance across SEO, social (Facebook, Instagram, Pinterest, Yelp), content, and lookalike audience building.
    • Built a systematic content marketing plan that lifted Facebook funnel content and brand awareness 10×.
    • Ran competitor analysis and presented strategic recommendations to the executive team.
    • Introduced closed-lost reason tracking as a new data metric to identify business loss causes and lift referral ROI.
    • Developed a colored inventory tag management system and bundle pricing model.
    • Built a new Clearance Center website — ideation, content, and layout — to optimize foot traffic and revenue.
    • Led NPS and customer success programs, including high-touch handling of high-profile clients.

    Outcome & Results

    • 10× lift in Facebook growth funnel content and brand awareness.
    • +10% website conversion rates after addressing service-area gaps and updating delivery/surcharge fees.
    • +175% Net Promoter Score (from 20 to 55) through customer success leadership.

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