Case Studies

Systems Stress-Tested and Scaled At

From Seed and Series A startups to private SMB, mid-market, and enterprise to publicly traded companies, here's how teams across industries have partnered with Stack Finder to architect their GTM strategy, tech stack, and AI infrastructure.

Showing 11 case studies

SemrushRevenue OperationsPLG

Lead Segmentation Fix That Unlocked 1,800% More MQLs

+1,800%

MQLs unlocked by the segmentation fix

+20%

Visitor to trial conversion rate

+10%

Faster trial to first payment

-10%

Churn across the self-serve base

Rewriting the MQL definition and enrichment logic released +1,800% more MQLs into the right routing paths
+20% visitor to trial conversion and +10% faster trial to first payment from the on-page social proof rollout
-10% churn across the self-serve base from lifecycle, routing, and re-activation programs

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Forecast.ingProduct & GTM StrategyPLG

A Positioning Reset From Keyword Volume to Topical Authority

Pivot

From keyword volume to topical authority

PLG

Scalable onboarding strategy for freemium activation

Team size since the engagement

Repositioned from keyword-volume SEO to topical authority, avoiding a head-to-head fight with entrenched incumbents
Product roadmap rebuilt around competitive intelligence, emerging trends, audience intent, topic mapping, and content briefs
Always-on learning loop added so teams learn how to approach content marketing, not just measure it

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T-MobileCost ReductionSLG

$53M in Cost Avoidance Identified Across Suppliers and Quality

$53M

Cost avoidance identified and executed

15M+

Customers covered by OEM partner initiatives

Multi-vendor

Supplier performance benchmarking

Cross-functional

Shared priorities across engineering & supply

~$53M in cost-avoidance opportunities identified and executed
OEM partner initiatives supporting 15M+ customers brought onto shared measures
Supplier quality metrics made visible and accountable

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ViasatPerformance MarketingPLG/SLG

A Performance Marketing Operating Model Across DTC and Enterprise

4 regions

NA, LATAM, EMEA, and APAC coverage

DTC + enterprise

Both acquisition motions on one operating model

Governed

Experimentation run to a defined standard

A single performance marketing operating model covering residential DTC broadband and high-ACV enterprise, government, and airline acquisition
Global campaign infrastructure for the new satellite service launch, competing directly with Starlink
Paid acquisition managed to ROAS across international mobile communication services rather than to volume

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Safeguard GlobalRevenue OperationsSLG/PLG

$3.2M in Stuck Revenue Recovered in the First Month

$3.2M

Revenue recovered in month one

+$615K

Additional closed revenue from reactivated leads

28 → 7

Days to close the monthly reporting cycle

50%

Of marketing leads returned to seller coverage

$3.2M in stuck revenue recovered in the first month
+$615K in closed revenue from targeted deal coaching with sales leadership
Monthly Business Review close cut from 28 days to 7

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DocJurisPipeline GrowthSLG

$10M in Pipeline Built With 90% Coverage From Automation

$10M

Pipeline opportunity generated

$1.15M

Combined top- and bottom-line impact

90%

Company-wide pipeline coverage from inbound

+500%

Organic traffic, 2,500 to 15,000 monthly visits

$10M in pipeline opportunity generated
$1.15M combined impact ($650K closed-won plus $500K in cost removed)
90% of company-wide pipeline covered by inbound and automation

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ConvesioPipeline GrowthSLG

$2.7M in Pipeline Built, More Than the Team Had Produced Before

$2.7M

Potential CLV generated in nine months

+25%

Monthly lead KPI exceeded, every month

+20%

Closing conversions from custom lead scoring

$2.7M in potential customer lifetime value in nine months, more pipeline opportunity than the team had previously produced
Monthly lead KPI exceeded by 25% through a sales-led, multi-channel motion
+20% closing conversions from a lead scoring methodology built on fit, not engagement

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GreechatPipeline GrowthSLG

First US Hire Built an Entire Country's Sales Motion From Zero

−25%

Sales cycle length

+100%

Month-over-month prospect → lead ratio

+300%

Email automation open rates

3-10

Offshore team running the motion

-25% sales cycle length across the team
+100% month-over-month prospect-to-lead ratio
+300% email automation open rates

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Knock2.aiProduct & GTM StrategyPLG

First MCP Integration in the Visitor ID Category, Shipped in 5 Days

5 days

Strategy session to shipped MCP integration

First

MCP integration in the visitor ID category

~$1.1M

Bootstrapped annual revenue, no outside capital

First MCP integration in the visitor ID category, shipped five days after the strategy session
A competitive landscape read covering consolidation risk and where the product stays hard to rip out
Demand generation playbooks built as repeatable plays rather than one-off tactics

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Fashion Furniture RentalOps EfficiencySLG/PLG

NPS From 20 to 55 While Modernizing a $20M Rental Business

+175%

Net Promoter Score (20 → 55)

10×

Lift in funnel content and brand awareness

+10%

Website conversion rate

New

Closed-lost tracking and clearance inventory system

Net Promoter Score up 175%, from 20 to 55, held through a leadership transition
+10% website conversion after remapping California service areas and delivery pricing
10× lift in funnel content and brand awareness

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Hoffer FurnitureProduct & GTM StrategySLG

Affiliate Network Grew 78% by Selling Where No One Else Was

+78%

Affiliate accounts (225 → 400 field accounts)

Peer output on qualified referral leads, 8 weeks running

20–23%

Lift in referral effectiveness ratio

~$100K

Retail business closed in person

Operating knowledge from 20-30+ year employees captured and documented so it transfers to the next generation
Affiliate network grew 78%, from 225 to 400 field accounts
3x peer output on qualified referral leads for eight straight weeks

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