How Stack Finder helped Safeguard Global

Overview

Safeguard Global is an HR end-to-end workforce enablement platform supporting the global workforce of 2,000+ organizations to analyze, recruit, hire, manage, and pay employees in 170+ countries.

The Challenge

Fragmented UTM attribution, stuck pipeline beyond the 60-day benchmark, slow Monthly Business Review cycles, dashboard sprawl, and 50% of marketing leads getting displaced before reaching the right hands.

What Stack Finder Did

Stack Finder partnered with Safeguard Global across attribution, revenue recovery, executive reporting, and cross-functional GTM alignment — turning a fragmented data layer into a single source of truth the C-suite could actually run on.

Re-built the UTM process from scratch for clean, uniform channel-source attribution across campaigns.
Surfaced and recovered stuck revenue sitting beyond the 60-day pipeline benchmark with sales leadership.
Streamlined the Monthly Business Review and built an end-to-end visual Global Reporting Dashboard for the CMO and Executive Team.
Consolidated dashboard sprawl into a single source of truth in conjunction with BI and Sales.
Identified that 50% of marketing leads were being displaced and aligned Marketing, Product, and Sales on a corrected funnel.
Authored a Data Architecture Plan to integrate the broader MarTech stack.

Outcome & Results

$3.2M in revenue recovered in the first month.
+$615K in additional closed revenue through targeted coaching and sales leadership in 2023.
MBR cycle reduced from 28 days to 7 days.
Single-source-of-truth reporting layer adopted across the executive team.

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