Newsletter · Series

What the CAC?

Operator notes on GTM, RevOps, positioning, and turning customers into raving fans.

New customers are expensive. Raving fans are the compounding asset. What the CAC? is a running set of operator notes on the tech landscape, product positioning, RevOps/Marketing Ops, and the GTM moves that make expansion inevitable.

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Latest issue

What the CAC? issue 1 cover: oversized serif headline on a dark editorial background with a Stack Finder green funnel motif.

Why I Named This “What the CAC?”

Learn why customer acquisition cost (CAC) is the number that exposes real product-market fit + five ways teams quietly inflate it: bad GTM data, split PLG/SLG motions, undefined agent authority, no audit trail, and automating what shouldn't be.

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