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What the CAC?

Operator notes on GTM, RevOps, positioning, and turning customers into raving fans.

New customers are expensive. Raving fans are the compounding asset. What the CAC? is a running set of operator notes on the tech landscape, product positioning, RevOps/Marketing Ops, and the GTM moves that make expansion inevitable.

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Latest issue

What the CAC? issue 7 cover: oversized serif headline on a dark editorial background with a Stack Finder green sunk motif.

The Costly Mistake of Measuring AI Before You Define It

Only 1 in 5 revenue teams can prove AI ROI. The cause is a definitions problem: no baseline, no shared taxonomy, no audit trail, and no boundary set before the agent shipped.

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What the CAC?

The Costly Mistake of Measuring AI Before You Define It

Archive

The Costly Mistake of Trusting an AI Agent Too Soon

Nobody Notices Missing Context Until It's Expensive

Your AI Rollout Starts With One Person. It Shouldn't Stay There.

You're Not Paying for AI, You're Paying for What It's Sitting On

What Most Teams Miss: Fixing the Data Foundation Before You Buy the Agent

Why I Named This “What the CAC?”