How Stack Finder helped Hoffer Furniture

Overview

Hoffer Furniture is a SaaS eCommerce furniture rental and retail store in Houston serving customers moving to Houston temporarily, relocating permanently, staging a home, designing a set, or planning an event — operating since 1977.

The Challenge

Building a 1× → 10× growth plan across every department without disrupting day-to-day operations of a long-running retail business.

What Stack Finder Did

Stack Finder partnered with Hoffer Furniture as a key stakeholder leading internal initiatives across every department — building a 1× → 10× growth plan and the operating systems to make it stick inside a retail business that's been running since 1977.

Led cross-functional initiatives across Marketing, Distribution, Inventory, Inside Sales, Outside Sales, Operations, and Accounting.
Authored a Policies & Procedures (P&P) manual for each department to support continuity for new and existing employees.
Built and scaled the Affiliate partner program through strategic mapping, field visits, cold calls, email, and LinkedIn.
Led Product Marketing and User Experience for the website — site navigation, user journey, and creative product descriptions.
Modernized an online catalog of 2,000+ SKUs for navigation and conversion.

Outcome & Results

Affiliate program scaled +56% from 225 to 400 accounts.
20–23% improvement in qualified referral effectiveness.
3× peer outperformance on referral leads for 8 straight weeks.
Modernized 2,000+ SKU online product catalog optimized for navigation and conversion.

Want results like Hoffer Furniture?

Book a 1:1 Deep Dive with Max & Jeremy. We'll map your architecture and identify your biggest bottleneck — your deposit is fully refundable if the blueprint doesn't deliver.