Publicly traded (NYSE: SEMR) — entering acquisition phase with Adobe
How Stack Finder helped Semrush
Overview
Semrush is a leading Search Engine Marketing (SEM) and online visibility management SaaS platform used by 10,000,000+ digital marketers worldwide. The company supports marketers, agencies, and enterprise teams across every major industry.
Spotlight
Stack Finder supported Semrush's growth from approximately $160M ARR to $260M ARR as the team moved into the final stages of being acquired by Adobe — partnering on revenue infrastructure, reporting, and operational scale during a defining chapter of the company.
The Challenge
Scaling revenue operations and a 50+ tool product suite while maintaining clean reporting hygiene across multiple GTM motions during an acquisition-readiness window — all while a 150+ person marketing org needed faster onboarding and consistent execution.
What Stack Finder Did
Stack Finder partnered with Semrush across revenue operations, lifecycle, MarTech, and executive reporting during the acquisition-readiness window — helping a 150+ person marketing org move faster and report cleaner as the business scaled toward Adobe.
- Co-managed a $500K marketing operations budget and renegotiated a key SaaS contract for $115K in annual savings.
- Stood up the New User Lifecycle Management engine — ICPs, buyer personas, ABM for MQLs/SQLs, lead routing, scoring, and re-activation.
- Built a Center of Excellence to standardize execution across the 150+ person marketing team and shorten onboarding.
- Mapped the full user journey across 50+ tools and delivered an Attract → Engage → Convert → Upsell → Churn dashboard used by C-level execs.
- Corrected lead-segmentation misclassification, automated TOFU/MOFU motions (webinars, eBooks, forms), and rolled out social selling.
- Ran 250+ A/B experiments to tighten CRO and the self-serve PLG engine.
Outcome & Results
Cleaner pipeline, faster onboarding, and a reporting layer that held up to enterprise-grade scrutiny during acquisition.
- +20% conversion velocity from visitor → trial.
- +10% new MRR and −10% churn.
- −30% onboarding time and −20% campaign execution time.
- Lead-segmentation fix unlocked +1,800% MQLs.
- Social selling: +10.87% Visitor → Sign-Up, +13.04% Visitor → Trial, +44.44% Visitor → First Payment, +17.19% MRR from First Payments.
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